Lecture 1.2

For tomorrow you will be reading the first half of Dominc Boyer’s Understanding Media. Here are some things to think about and look for to help guide your reading.

Look for the historical continuity in McLuhan’s claim the “the medium is the message.” How original was he? Why the renewed interest in his work?
Boyer calls the phrase “the media” a linguistic gloss. What does he mean by that?
McLuhan was fond of coining phrases to help explain his poitns. What does McLuhan mean with the following phrases: hot and cool media, global village, the medium is the message? What does Boyer mean by the poetic-medial-formal elements of media?



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